Hi, I’m Essel Etetere. A design polymath based in Accra, Ghana with about 6 years experience crafting meaningful and intentional experiences for brands, businesses and individuals. I currently work as an independent designer in the Brand and Architecture space, having had stints as a Brand Designer, Project Architect, Creative Director, 3D Visualizer and Design Lead. My joy has always been in seeing how thoughtful and cohesive strategic processes and design can provide meaningful experiences to users. You may find more of my works: https://www.behance.net/iametetere/ and https://www.linkedin.com/in/iametetere/. My socials are also: https://www.instagram.com/iametetere/, https://dribbble.com/iametetere and https://twitter.com/iametetere. An avid learner at heart, I have constantly strived to challenge and develop myself, keeping up with the latest technologies and approaches; capable of working across various cultures and aspects of the design ecosystem. Open to collabs, gigs and fulltime roles. So don't hesitate to connect and reach out. Warmest regards, Essel.

Behance

Hey there, I'm thrilled you showed up!

This form is the first step in the process, and it is designed to help me better understand the project at hand, its scope and tasks, and establish key deliverables and guides, crucial for executing this. Do kindly take a few moments to respond to the questions below in as much detail as possible.

We hope that our project brief enquiry collects enough information to guide our approach and provide the most effective, first point of contact for your project.

Project Brief Enquiry

Hi there,Thanks for reaching out.I'm Essel — an independent brand designer, architect, and logo curator at Logo Archive — with over 7 years of experience crafting meaningful and intentional experiences.If you are here, I believe you may have a project or some questions. Do kindly choose a time and

Project Enquiry w/ Essel Etetere - Francis Essel Etetere

Essel_Etetere_Asa_Coterie_Presentation_25.09.21_Reduced.pdf

This repository gathers the work and experiments of Essel Etetere — a strategic brand architect and logo specialist, shaping meaningful and intentional identities, spaces, and experiences.

Essel Etetere — Strategic Brand Architect and Logo Specialist

2,672 Followers, 1,040 Following, 150 Posts - Essel Etetere | Logo & Strategic Brand Designer (@iametetere) on Instagram: "❤️ Crafting Meaningful and Intentional Experiences
🗂️ Curator @logoarchive.gh
✉️ esselfrancis@yahoo.co.uk
👇 Folio:"

Essel Etetere | Logo & Strategic Brand Designer (@iametetere) • Instagram photos and videos

Maximizing Your Reach: A Guide to Growing on Behance as a Designer I recently clocked two important milestones on Behance: 41K Project Views Received and 1 Graphic Design Feature. … This is a …

Maximizing Your Reach: A Guide to Growing on Behance as a Designer

Is Skipping Sketching Hurting Your Design Process? Going through my archives, I stumbled upon a series of sketches I made during a logo exploration for a project. It struck a chord with me. One of …

Is Skipping Sketching Hurting Your Design Process?

Mindful Consumption: A Guide to Overcoming Information Overload What percentage of the thousands of bookmarks you have saved — in your browser, notes, or social networking sites — are you likely …

Mindful Consumption: A Guide to Overcoming Information Overload

“Steal Like an Artist”: Inspiration for Creatives or a License to Copy? Creativity, inventiveness, and imagination are the cornerstones of the design industry. Designers are entrusted with …

“Steal Like an Artist”: Inspiration for Creatives or a License to Copy?

Essel Etetere — Movie Collection

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iametetere

Borne out of necessity, design was an escape to find some sustenance. I see myself as a builder and maker of things, intrigued by creating experiential experiences and the resulting impacts on users.

Francis Essel Etetere: The architect-cum-logo-designer on being obsessed with design, and his ability to learn, unlearn, and stay curious — #012

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97 likes, 0 comments - two_degrees_creative on May 13, 2022: "The Green Dot
By: @iametetere 
_
The aim for the mark was to help redefine the Green Dot into its own distinct and recognizable mark, and help it depart from its misconception to mean recycling. I still made use of simple circular shapes to depict universality. The break in shape helps place emphasis on the center of the mark, being a negative space for the dot, whereas creating two arrow-like shapes joined together to meaning financial transactions and contributions on one side and the resulting recovery of waste on the other side.
_
THE GREEN DOT - An open brief to change the misleading Green Dot symbol by @two_degrees_creative x @thebrandidentity

Running from March 2021 – April 2022, the brief inspired more than 200 symbols from 165 from agencies and designers across the world.
_
Since 1970, arrows chasing in a cycle has meant recycle or recycled. In 1990, The Green Dot adopted the same graphic motif, with a completely different meaning. We believe this has to change.⁠
⁠
The Green Dot symbol is used by over 150,000 companies, appearing on 400 billion packages every year and is regularly confused with the recycling symbol. However, it merely means the company or brand has made a financial contribution towards a recycling system or cause, and does not mean their product is recyclable or recycled.⁠
⁠
The Green Dot is not fit for purpose. Change the symbol. Change the system.⁠
⁠
#brandidentity #graphicdesigner #logo #logodesigner #branding #graphicdesign #brandingdesign #logotype #collaborationforclimate". 

Two° on Instagram: "The Green Dot
By: @iametetere 
_
The aim for the mark was to help redefine the Green Dot into its own distinct and recognizable mark, and help it depart from its misconception to mean recycling. I still made use of simple circular shapes to depict universality. The break in shape helps place emphasis on the center of the mark, being a negative space for the dot, whereas creating two arrow-like shapes joined together to meaning financial transactions and contributions on one side and the resulting recovery of waste on the other side.
_
THE GREEN DOT - An open brief to change the misleading Green Dot symbol by @two_degrees_creative x @thebrandidentity

Running from March 2021 – April 2022, the brief inspired more than 200 symbols from 165 from agencies and designers across the world.
_
Since 1970, arrows chasing in a cycle has meant recycle or recycled. In 1990, The Green Dot adopted the same graphic motif, with a completely different meaning. We believe this has to change.⁠
⁠
The Green Dot symbol is used by over 150,000 companies, appearing on 400 billion packages every year and is regularly confused with the recycling symbol. However, it merely means the company or brand has made a financial contribution towards a recycling system or cause, and does not mean their product is recyclable or recycled.⁠
⁠
The Green Dot is not fit for purpose. Change the symbol. Change the system.⁠
⁠
#brandidentity #graphicdesigner #logo #logodesigner #branding #graphicdesign #brandingdesign #logotype #collaborationforclimate"

Hi there, Essel here. I am an independent logo strategic brand designer, architect, and curator; presently residing in Accra, Ghana but catering to a global audience. My practice has largely been focused on crafting meaningful and intentional experiential experiences, by transforming unrefined ideas into tangibles and helping in shaping perceptions — be it through brand, spatial design, or storytelling. Basically, I help you build or make things that aid you to communicate better, create connections, provide you with comfort, or make you money. ------------------------------------------------------------------------------------------------------------------------------------- You may find more of my works at: https://bento.me/iametetere I see myself as a very curious person, with a high propensity and readiness to learn, unlearn, and be experimental in my approach. I am not afraid to fail forward. This has offered me the opportunity to wear several hats in various capacities across diverse industries. Open to collaborations, gigs, and part-time or full-time roles. ------------------------------------------------------------------------------------------------------------------------------------- For enquiries, mail to: esselfrancis@yahoo.co.uk | Learn more about Francis Essel Etetere’s work experience, education, connections & more by visiting their profile on LinkedIn

Francis Essel Etetere | LinkedIn

Our Instagram Exhibition “Why Design?” is finished! 
We published 99 answers to the question Why Design from design people of different countries, ages, positions, and experiences united by the love to #design.

Students and tutors, freelancers and independent designers, type and product designers, creative and art directors from BBDO Worldwide, design people from Arrival, Rarible, Miro, Semrush, OSOME, Sketchar ▋, and great independent design studios such as ESH gruppa, humbleteam, Creative Mules , SETTERS, Embacy and many others.

More than five months of work, almost 200 deep and insightful answers, 830 followers on Instagram, and five posters in the creative hubs of the world. That is just a small part of what happened.

Thanks to the manager of the project Polina Zaytseva, designers Alexander Korshenyuk, Valeria Matsueva and Maria Roshka 

Huge respect to everyone who took part in Why Design: Max Mostovoi, Aleksandr Ustinov, Kirill Tarelkin, Francis Essel Etetere, Yan Zaretsky, Dmitry Buenkov, Teo Moniak, Inês Nepomuceno, Max Desyatykh, Isabelle Ford-Roy, Jacob Lindblad, Yury Vetrov, violetta postnova, Michael Dolejš, Dmitry Goloub, Mila Silenina, Vladimir Ayuev, Artem Tarasov, Valerio Monopoli, Daria Prokuda, Max Sobkowski, Thomas Kaliczak and many-many others (we wish we could mention everyone, but the number of mentions is restricted) 🖤 

To look through the digital exhibition, follow the link: https://lnkd.in/dHT6XDMc   | 19 comments on LinkedIn

#design | Embacy | 19 comments

Designing a brand is to consistently tell an interesting story to your target audience. This usually needs a lot of know-how and confidence to execute effect...