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Anuj.eth

Entrepreneur

Product, Ops, Web3

3yrs as a founder in web3

6yrs in ops & strategy in web2

IIT, IIM Grad

Founder’s office at OLA

Former Poker Pro

From India 🇮🇳

IIM Calcutta

PGDCM



(2013-15)

CEO, Co-founder WALL (2021-2024)

A web3 questing platform to help projects with community building


Raised $1.1million led by Woodstock Fund


70 projects, 120k+ Wallets, 28k NFTs, 15k WAUs (Aug’23)


Previously launched products

⍺ Alpha (Social NFT Feed)

⎋ REKT Meter (Fun NFT analytics)

Built Poker for 777 games (20-21)

Ola Leasing Launch


(2016-17)

Supply Growth - Operations

(2015-16)

IIT KGP

B.Tech in Mechanical Engineering

(2007-11)

Power Plant Reform - Tata Power


(2011-13)

Founder's offce at OLA (2015-17)

Owned designing and building of an analytics driven poker platform for Poker Yoga


(2017)

Education in Business & Technology

Contributions

Product Owner (17, 21)

Poker Pro (17-20)

All-time best India #2 in Tournaments, Winner of multiple flagship events, Official Streamer for Poker Baazi, Coach, Mindset Coaching Pioneer in India

Worked at the founder’s office to grow driver supply by 10x in 2016 across 7 metros


Worked on strategic partnerships with Govt of India (NSDC) to

train 50 Lakh drivers


Designed and launched OLA leasing business with over

1 Lakh cars deployed across 12 cities

Infra Project Execution Lead (2011-13)

Worked along with 5 others on planning, scope design, and vendor negotiations for a

Rs. 2000 cr. power plan reform at TATA Power, Trombay

Web3 Expertise

Product Ownership

Ecosystem, Incentives Design

Socials

Web2 Experience

Quests, NFTs, Data, Identity, Analytics, Wallets, Loyalty Points, Gamification, Virality, Product Marketing, Product Management, Strategy, Incentive Integration

Onboarding, Incentive Design Programs, Ecosystem Strategy, Airdrop Strategy, Targeting, Identity Progression, Speculative Game Design, Cross pollination

Building Zo World (2024 - Present)

Product Lead at Zostel (July’24-Feb’25)

Head of Operations at Zostel

(Feb’25 - Present)