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Timeline: 3 Months
Methods: In-Person & Remote Studies, Card Sorting, Iterative Testing
Tools: Sketch, InVision, Usertesting.com
Results: ⬆ Conversion, ⬆ App Revenue, ⬆ Average Order Value, ⬆ Monthly…

6 steps to big results: How we redesigned the Sephora app

Google’s Official Digital Marketing Publication. Sephora shares three principles they follow to create exceptional mobile experiences and drive results.

How Sephora gave its app a customer-first makeover

Andrew Birgiolas, Senior Manager of Product Design - SephoraHear how the lean research and design team at Sephora used quantitative and qualitative data to r...

Redesigning the Sephora App: Driving Loyalty Through User-Centered Design with Andrew Birgiolas

Head of UX, Product Design, and Research at Sephora (plot twist: colorblind) and Chief Cord-Tripper. Passionate about inclusive design. Proudly neurodivergent.