In the definitive book on rebranding for businesses, Focus Lab CEO Bill Kenney details secrets, tips, and strategies for success, from concept to launch.

Conquer Your Rebrand

Focus Lab is an established brand agency helping B2B companies resonate with their customers and stand out as industry leaders.

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Focus Lab

Focus Lab | We are Focus Lab, a global B2B brand agency building successful brands for every stage of your journey. From pre-seed to Series A to IPO and beyond. Clients include Marketo, Storybots, Shopify, Outreach, Braze. | Connect with them on Dribbble; the global community for designers and creative professionals.

Focus Lab is a global B2B brand agency. Be the brand that customers want and competitors envy.

Building Brands That Lead and Inspire

After a rename, Focus Lab was tasked with bringing “Braze” to life through a dynamic brand with a new visual and verbal identity.

Braze Rebranding & Identity

Broadlume needed a fresh brand and restructured architecture that validated its authority and allowed the company to further its mission on a strong…

Broadlume Brand Strategy & Identity

After a series of mergers and acquisitions, Focus Lab helped Cadmium rearchitect its brand and simplify their customer journey.

Cadmium Brand Strategy & Monthly Retainer

After a decade of growth, ClickFunnels needed a fresh rebrand to elevate their brand, differentiate from competitors, and energize their existing…

ClickFunnels

Our flexible brand retainer helped Continu evolve their brand month-by-month, with room to pivot for pressing needs across the organization.

Continu Retainer

Passionate about people and problem-solving, Elastic Path came to Focus Lab to build a brand with empathy, enthusiasm, and a vision for the future of…

Elastic Path Brand Strategy & Web Design

Focus Lab helped the Fabricators & Manufacturers Association unite its brands and reposition itself as a leader with a new brand strategy and identity.

Fabricators & Manufacturers Association

After a recent merger and ahead of an acquisition, Four Kitchens found itself expanding. See how Focus Lab created a new brand strategy and identity.

Four Kitchens Brand Strategy

Focus Lab helped Irwin create a new brand identity to catch up with the product, while continuing to innovate in investor relations management.

Irwin Brand Strategy, Support & Identity

With a new name, Focus Lab worked with Kion to create an identity that established it as a trusted technology partner and innovator in the…

Kion Brand Strategy & Identity

Focus Lab worked with Locally to refocus its target audience and identity to ensure a more holistic B2B2C brand experience through brand strategy and…

Locally Brand Strategy & Identity

With over 30 years of brand legacy, P-MRC Data was ready to boldly rebrand as Luminate: the only brand poised to navigate what’s ahead.

Luminate Brand Strategy & Identity

Marketing engagement leader Marketo approached us to redefine their brand identity after over a decade operating under the banner of purple growth bars.

Behind Marketo's Logo and Rebrand

With a rapidly shifting market, MessageGears needed a new brand identity to break through the noise and champion their differentiators.

MessageGears Brand Strategy & Identity

With Focus Lab's help, Riskalyze became “Nitrogen.” The brand’s mission — empower the world to invest fearlessly — finally had a name that lived up to it.

Nitrogen Brand Strategy, Identity & Web Design

NoCodeOps needed branding experts to help them better define the brand architecture between community, company, and product, and worked with Focus Lab to…

NoCodeOps Brand Strategy, Identity & Design Retainer

Following a series of acquisitions, Focus Lab helped Perion build a unified brand that would signal a bold approach to advertising technology.

Perion Brand Strategy & Identity

Focus Lab helped PolyAI develop a brand identity that showcased its enterprise capabilities with a look and feel as premium as the product.

PolyAI Brand Strategy & Identity

Focus Lab helped Quantive build a brand identity that matched their vision and showcases they are not just software or an idea - they are a new way of…

Quantive Brand Identity

Focus Lab helped the #1 Sales Engagement solution, Salesloft, to develop a new brand strategy and distinguish itself from competitors.

Salesloft Brand Strategy & Identity

Focus Lab helped Surfe evolve from a tool to a brand garnering serious consideration by high-growth and first-generation tech companies.

Surfe Brand Strategy & Visual Identity

After a merger, Totango needed a fresh identity to signal a new era for the company and find a unified voice.

Totango

Focus Lab helped TrustedSec evolve its brand in a way that retained the company’s culture but also helped reach and help more best-fit customers.

TrustedSec Brand Strategy & Identity

Very’s brand lacked the confidence and trust necessary to win new partners and attract top-tier talent. Focus Lab stepped in to change that.

Very Brand Strategy & Identity

While Voiceflow was loved by designers, it was struggling to be taken seriously by its developer community. Focus Lab helped adjust this perception.

Voiceflow Brand Strategy & Identity

Over the past 10+ years, our company has developed distinctive insights we want to share with more of you, more meaningfully, through our newsletter. Your time is precious, so we craft each issue to be concise and relevant — the kind of resource you’ll look forward to seeing in your inbox.

In Focus Newsletter

A podcast from the teams at Focus Lab and Odi, global B2B brand agencies building brands that lead and inspire. 

focuslab.agency | odibrand.agency

Focus On Brand • A podcast on Spotify for Creators

This issue is focused to help brands how to identify their brand purpose helping to create a better engagement with their key audiences. The last thing you want to have is a brand with no soul, that’s not the type of company consumers want to engage with.

Subscription | Branders Magazine

38K Followers, 648 Following, 1,702 Posts - Focus Lab (@focuslabllc) on Instagram: "We’re a global B2B brand agency building brands that lead and inspire.
👉 Our work: focuslab.agency"

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Focus Lab | 13,827 followers on LinkedIn. Focus Lab is a global B2B brand agency building brands that lead and inspire. | Focus Lab is a global B2B branding agency helping companies resonate with their customers and stand out as industry leaders. 

For 14+ years, our team of brand designers, strategists, and writers has helped organizations unlock their fullest potential with bold, original brand identities. Through our singular expertise, strategic problem-solving, and respect for craft, we build distinguished brands with the power to transform people and industries.

Focus Lab | LinkedIn

Branding content brought to you by the team at Focus Lab.We work with companies that mean the world to their people but need our help to mean something to th...

Focus on Brand

Inside Totango’s M&A Rebrand and Bold Brand Activation | The Debrief

Proving Brand ROI | In Conversation with Sergio Claudio

The Debrief | Rebranding Popl from Viral TikTok Hardware to Enterprise B2B SaaS

Brand Refresh Trends | Ten Minutes on Brand | Ep. 17

Creative Agencies in 2025: Trends, Advice, and What's Ahead | In Conversation with Casa Davka

Humanizing Technology via B2B Mascots | In Conversation with Monte Atherton

The Debrief | An Open-Minded Rebrand with MessageGears

The Debrief | A Data-Driven Rebrand with Cadmium

The Debrief | Digging into Irwin's Brand Refresh

Brand ROI and the Zapier Acquisition with NoCodeOps

The Debrief | Brand Architecture + Zapier Acquisition with NoCodeOps

How to Find C-Suite Alignment without Steamrolling your Project Team

Category Design, Brand Narratives, and Beyond | In Conversation with John Rougeux

The Importance of Brand in B2B Marketing Strategy with G2

The Debrief | PolyAI

The Debrief | Illoominus

In Conversation | Naming Lucid (and Beyond) with Lexicon Branding

The Debrief | Investing in Brand w/ Ryan Masuga

In Conversation | Ecosystem-Led Growth

The Debrief | Nori

The Debrief | Fabricators & Manufacturers Association

Designing Brand Identity with Rob Meyerson and Robin Goffman | In Conversation with Focus Lab

The Debrief | Heliux

B2B Brand Nuggets | Must Read Book for B2B Founders

Amplify Debrief | The Greatest Fear in a Rebrand

Zuora Debrief | Brand Is A Customer-Centric Investment

The Debrief | Zuora Rebrand

B2B Brand Nuggets | Using Brand Consistency to Grow Revenue

B2B Brand Nuggets | What B2B Brands Can Learn from Spiderman

B2B Brand Nuggets | How to Build Your AI Brand

Focus Lab is a global brand agency helping B2B companies resonate with their customers and stand out as industry leaders.