Hi, I’m Essel Etetere. A design polymath based in Accra, Ghana with about 6 years experience crafting meaningful and intentional experiences for brands, businesses and individuals. I currently work as an independent designer in the Brand and Architecture space, having had stints as a Brand Designer, Project Architect, Creative Director, 3D Visualizer and Design Lead. My joy has always been in seeing how thoughtful and cohesive strategic processes and design can provide meaningful experiences to users. You may find more of my works: https://www.behance.net/iametetere/ and https://www.linkedin.com/in/iametetere/. My socials are also: https://www.instagram.com/iametetere/, https://dribbble.com/iametetere and https://twitter.com/iametetere. An avid learner at heart, I have constantly strived to challenge and develop myself, keeping up with the latest technologies and approaches; capable of working across various cultures and aspects of the design ecosystem. Open to collabs, gigs and fulltime roles. So don't hesitate to connect and reach out. Warmest regards, Essel.

Behance

Hi there,Thanks for reaching out.I'm Essel, a logo & brand designer — crafting meaningful and intentional experiences.If you are here, I believe you may have a project or some questions. Do kindly choose a time and date for our call, and will promptly revert. The intent of the call usually is, to

Project Enquiry w/ Essel Etetere - Francis Essel Etetere

Essel_Etetere_Asa_Coterie_Presentation_25.09.21_Reduced.pdf

2,579 Followers, 980 Following, 120 Posts - Essel Etetere | Logo & Strategic Brand Designer (@iametetere) on Instagram: "❤️ Crafting Meaningful and Intentional Experiences
🗂️ Curator @logoarchive.gh
✉️ esselfrancis@yahoo.co.uk
👇 Folio:"

Essel Etetere | Logo & Strategic Brand Designer (@iametetere) • Instagram photos and videos

I recently clocked two important milestones on Behance: 41K Project Views Received and 1 Graphic Design Feature. With so many creatives on the platform, it is possible to be bombarded with so much…

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Essel Etetere — Movie Collection

Drift

iametetere

Borne out of necessity, design was an escape to find some sustenance. I see myself as a builder and maker of things, intrigued by creating experiential experiences and the resulting impacts on users.

Francis Essel Etetere: The architect-cum-logo-designer on being obsessed with design, and his ability to learn, unlearn, and stay curious — #012

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98 likes, 0 comments - two_degrees_creative on May 13, 2022: "The Green Dot
By: @iametetere 
_
The aim for the mark was to help redefine the Green Dot into its own distinct and recognizable mark, and help it depart from its misconception to mean recycling. I still made use of simple circular shapes to depict universality. The break in shape helps place emphasis on the center of the mark, being a negative space for the dot, whereas creating two arrow-like shapes joined together to meaning financial transactions and contributions on one side and the resulting recovery of waste on the other side.
_
THE GREEN DOT - An open brief to change the misleading Green Dot symbol by @two_degrees_creative x @thebrandidentity

Running from March 2021 – April 2022, the brief inspired more than 200 symbols from 165 from agencies and designers across the world.
_
Since 1970, arrows chasing in a cycle has meant recycle or recycled. In 1990, The Green Dot adopted the same graphic motif, with a completely different meaning. We believe this has to change.⁠
⁠
The Green Dot symbol is used by over 150,000 companies, appearing on 400 billion packages every year and is regularly confused with the recycling symbol. However, it merely means the company or brand has made a financial contribution towards a recycling system or cause, and does not mean their product is recyclable or recycled.⁠
⁠
The Green Dot is not fit for purpose. Change the symbol. Change the system.⁠
⁠
#brandidentity #graphicdesigner #logo #logodesigner #branding #graphicdesign #brandingdesign #logotype #collaborationforclimate". 

Two° on Instagram: "The Green Dot
By: @iametetere 
_
The aim for the mark was to help redefine the Green Dot into its own distinct and recognizable mark, and help it depart from its misconception to mean recycling. I still made use of simple circular shapes to depict universality. The break in shape helps place emphasis on the center of the mark, being a negative space for the dot, whereas creating two arrow-like shapes joined together to meaning financial transactions and contributions on one side and the resulting recovery of waste on the other side.
_
THE GREEN DOT - An open brief to change the misleading Green Dot symbol by @two_degrees_creative x @thebrandidentity

Running from March 2021 – April 2022, the brief inspired more than 200 symbols from 165 from agencies and designers across the world.
_
Since 1970, arrows chasing in a cycle has meant recycle or recycled. In 1990, The Green Dot adopted the same graphic motif, with a completely different meaning. We believe this has to change.⁠
⁠
The Green Dot symbol is used by over 150,000 companies, appearing on 400 billion packages every year and is regularly confused with the recycling symbol. However, it merely means the company or brand has made a financial contribution towards a recycling system or cause, and does not mean their product is recyclable or recycled.⁠
⁠
The Green Dot is not fit for purpose. Change the symbol. Change the system.⁠
⁠
#brandidentity #graphicdesigner #logo #logodesigner #branding #graphicdesign #brandingdesign #logotype #collaborationforclimate"

Hi there, Essel here. I am an independent logo strategic brand designer, architect, and curator; presently residing in Accra, Ghana but catering to a global audience. My practice has largely been focused on crafting meaningful and intentional experiential experiences, by transforming unrefined ideas into tangibles and helping in shaping perceptions — be it through brand, spatial design, or storytelling. Basically, I help you build or make things that aid you to communicate better, create connections, provide you with comfort, or make you money. ------------------------------------------------------------------------------------------------------------------------------------- You may find more of my works at: https://bento.me/iametetere I see myself as a very curious person, with a high propensity and readiness to learn, unlearn, and be experimental in my approach. I am not afraid to fail forward. This has offered me the opportunity to wear several hats in various capacities across diverse industries. Open to collaborations, gigs, and part-time or full-time roles. ------------------------------------------------------------------------------------------------------------------------------------- For enquiries, mail to: esselfrancis@yahoo.co.uk | Learn more about Francis Essel Etetere’s work experience, education, connections & more by visiting their profile on LinkedIn

Francis Essel Etetere | LinkedIn

Our Instagram Exhibition “Why Design?” is finished! 
We published 99 answers to the question Why Design from design people of different countries, ages… | 19 comments on LinkedIn

Embacy on LinkedIn: #design | 19 comments

Designing a brand is to consistently tell an interesting story to your target audience. This usually needs a lot of know-how and confidence to execute effect...