I have 17+ years of experience in creating marketing strategies and delivering go-to-market plans for various industries, such as SaaS, FMCG, Business Communications, Management Consultancies, Oil & Gas, Tourism, Healthcare, and more. I am a certified strategic marketer, with a BA in Mass Communication and Al-Alsun from Misr International University (MIU).

As a Product Marketer, I help businesses with their product development, go-to-market, and customer retention efforts, through:

• Developing an authentic brand identity.
• Building a product-market-fit based on tangible insights.
• Introducing the product to the market through organic and paid efforts.
• Driving awareness about the product and generating more demand.
• Enabling the marketing and sales teams with their GTM efforts.
• Retaining customers and turning them into evangelists.
• Analyzing the product performance and building an iteration plan accordingly.

I love details, exploring personalities, making new friends, and blueberry cheesecake. I appreciate deep, meaningful conversations and constantly yearn for inspiration.

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Read writing from Noha Abdel-Tawab on Medium. Bilingual Creative | Product Marketer | Brand Strategist | Human-Centric Content Designer | CX and Product Innovation Fanatic.

Noha Abdel-Tawab – Medium

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الدورة التأسيسية في كتابة المحتوى - منصّة تعلّم كتابة تجربة المستخدم بالعربية

الدورة التأسيسية في كتابة المحتوى

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Noha Abdel-Tawab

جلسة وفاعلية بعنوان:ممارسات شائعة تسبب فشل تجربة العميل (CX) وكيفية حلها🎙️ مع الخبيرة: أ. نهى عبد التواب – CX Writing Expertمحاور الجلسة: المحور الأول: ما ه...

ممارسات شائعة تسبب فشل تجربة العميل (CX) وكيفية حلها

ضيفة الحلقة معانا هي نهى عبد التواب، مؤسسة EWC وهو من أكبر جروبات صناع المحتوى في مصر والوطن العربي، وفي الحلقة دي هنتكلم عن ازاي تسوق لنفسك في سوق مزدحم زي ...

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