a series of camera concepts exploring new hardware, UX and interface design paradigms, ruled by the principle of feasibility.

VWFNDR

Introducing AgBr — a Black & White Film Emulator

A hommage to the soul of analogue photography from the creators of BLACK app and 65×24.
Carefully researched a…

‎AgBr

Nuevo.Tokyo is a design studio based in Japan, creating brands, tools, and 
interfaces for future-forward companies. Clients include SONY Mobile, 
NISSAN Design, Polaroid, and more.

Nuevo.Tokyo™ – Reductionist Design Studio

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Process your photos with real B&W film emulations and film grain, generated 
in real time. All in a minimal, smooth interface. Crafted in Tokyo, based 
on long-term R&D using real modern and expired film stocks.

AgBr — B&W Film Emulator — Nuevo.Tokyo™

Photography — Nuevo.Tokyo™

JAPANESE COLOURS [ FOR UI ]™ 
04 / GRADIENTS 

・

45 / GRADIENTS

09 / VERSIONS

01 / NOIZE™ TEXTURE

496 / FILES

8000x8000px / JPG [PNG FOR LINEAR GRADIENTS]

+ / SVGs [EXCEPT ANGULAR GRADIENTS]

JAPANESE COLOURS [ FOR UI ]™ is an ongoing R&D project series presented by 
the reductionist design studio Nuevo.Tokyo™, showcasing the elegance and 
adaptability of Japan's traditional colours in today's digital landscape.

Inspired by the unique beauty and meticulous craftsmanship of Japanese arts 
and design, Nuevo embarked on a research journey to understand the 
distinctiveness of Japanese colours, delving into their origins and 
historical significance.

After numerous experiments, the aim is to offer an interpretation of 
traditional colours, bridging them into the digital era. By curating 
collections of colour swatches and gradient combinations, the project aims 
to make them accessible to a global audience.

・

楽しんでください ⸜(｡◔ ᵕ ◔ )⸝♡


LICENSE


Standard + Commercial

Number of users
Individuals or design teams of up to 3 users

Number of projects
Unlimited personal or client projects

Sales of end products*
Up to 100,000 instances

It cannot be used for
Mobile & desktop apps, games.

Paid advertisement**
No

If our Standard + Commercial license doesn’t meet your requirements, please 
e-mail us to alvaro@nuevo.studio and we will be happy to help you to 
license the assets accordingly.

* Sales of end products
This includes, but is not limited to, physical media including CDs, CD 
packaging, DVDs, DVD packaging, printed books, book covers, commercial 
films, movies, and theatrical presentations, editorial media including 
printed magazines, newspapers, editorials, and newsletters, prints, 
posters, calendars, stationery, clothing, t-shirts, hats, website 
templates, application templates, business cards, brochures, greeting 
cards, etc.

** Paid advertisement
This includes social media partnership posts, Google ads, etc.

JAPANESE GRADIENTS [ FOR UI ]™ — Nuevo.Tokyo™

Film Emulation Presets — NOIZE — Nuevo.Tokyo™

19.0K Followers • 0 Threads • 🇪🇺 Reductionist Design Studio 🇯🇵 
リダクショニストデザインスタジオ
Experiments + Brands + Products
・AgBr™ 
・JAPANESE GRADIENTS FOR UI™...

Nuevo.Tokyo™ (@nuevo.tokyo) • Threads, Say more

Designing perennial digital products, strengthening brands with unique style, challenging the camera industry with innovative UX & UI + exploring what comes next.